Alfredo DiGenova

Broker and Team Leader
Certified Luxury Home Marketing Specialist

For 8 years, Alfredo has focused on continuously adapting his business style to remain at the top of his game. He doesn't compromise when it comes to creating a win/win for his clients. He is a master negotiator and a fair advisor to those he represents — a straight-shooter when people are counting on him. Through hard work and dedication, Alfredo is pleased to inform you that he has been awarded the prestigious Certified Luxury Home Marketing Specialist® Designation as well as earned membership within the Million Dollar Guild® in recognition of his knowledge, experience and expertise in the luxury home arena. Members of the GUILD® are specialists whom have proven success in the Million Dollar and above market.

Alfredo spent his younger years growing up in the family meat & grocery business. Some of you may remember Alfredo from many years successfully managing one of Toronto’s finest food shops located at Avenue Rd. and Wilson. In 1996, Alfredo opened Alfredo’s Fine Foods in the Bloor West Village community eventually selling the business in 2001. Soon after, Alfredo changed direction and became general sales manager of a large fitness centre in Toronto. In this role, Alfredo would oversee the day to day sales activities. A natural salesperson, he exceeded his own expectations in gross sales year after year and continued to provide class “A” service to the members. This is where Alfredo decided to re-invent himself as a real estate agent, specializing in residential homes. Now in his 8th year, he rose to the top 3% sales position in all of Canada for Royal LePage out of 16,500 realtors.
 
Born and raised in Toronto, Alfredo finally settled in Vaughan when he married his wife of 23 years, Carmela which they have three children, Francesco, Damiano and Krystina. When not making clients home dreams come true, you will definitely find Alfredo at the kitchen table. Never to shy away from good food, good wine and great company, Alfredo strongly believes in savoring the moment. A firm believer in work-life balance, Alfredo spends time mastering a healthy lifestyle and pursuing personal development. He enjoys leisure activities with friends and family.  
 
An advocate for contribution and leadership, Alfredo is constantly studying relationships, business leaders and education forums that focus on quality of life. Alfredo's passion for people runs deep. He's genuinely interested in making a difference in his clients' lives and understands the impact of important life decisions. Through it all, he has praised his wife Carmela as his sounding board, business partner and best friend. 

If he had not become a real estate specialist, Alfredo says he would have loved to become an action movie-star. Alfredo is also a comedian.